THOMSON FINANCIAL:
Project: Thomson One Equity Research Directmail
Role: Art Direction, Design, Branding, Strategy
Description: To gain recognition and promote sales, this direct mail campaign was sent to the top directors at the top 50 firms. Thomson One Equity configured for equity research was the only solution tailored specifically to the workflow of equity research analysts. Thus the theme of the campaign was to convince potential users that the wrong tool for the job put them at significant disadvantage.
Project: Thomson One Equity Research Directmail
Role: Art Direction, Design, Branding, Strategy
Description: To gain recognition and promote sales, this direct mail campaign was sent to the top directors at the top 50 firms. Thomson One Equity configured for equity research was the only solution tailored specifically to the workflow of equity research analysts. Thus the theme of the campaign was to convince potential users that the wrong tool for the job put them at significant disadvantage.
THOMSON FINANCIAL:
Project: Delta Report Directmail
Role: Art Direction, Design, Branding, Strategy
Description: The Delta Report was unique as the report allowed users to simultaneously compare differences in SEC filings. The report helped save time, improve efficiency and reduce risk thus creating a “profit from change”. I wanted to play off the name of the tool by creating a direct mail piece that looked like an official report.
