RELAYRIDES ADVERTISING:
Project: Bus Shelter, Subway, and Newspaper Advertising
Role: Art Direction, Design, Branding, Strategy
Description: RelayRides wanted to advertise the launch of the first neighbor-to-neighbor carsharing service in Boston and San Francisco. The ad campaign was designed to simply explain how the service worked and to begin building a stronger brand for RelayRides across a broad range of mediums by incorporating the 3 key brand attributes: community, trust, and hipness/lifestyle choice. Advertising was rolled out in local newspapers, bus transit shelters and subway advertising.
Project: Bus Shelter, Subway, and Newspaper Advertising
Role: Art Direction, Design, Branding, Strategy
Description: RelayRides wanted to advertise the launch of the first neighbor-to-neighbor carsharing service in Boston and San Francisco. The ad campaign was designed to simply explain how the service worked and to begin building a stronger brand for RelayRides across a broad range of mediums by incorporating the 3 key brand attributes: community, trust, and hipness/lifestyle choice. Advertising was rolled out in local newspapers, bus transit shelters and subway advertising.
RELAYRIDES COLLATERAL:
Project: Owner Kit Folder, RelayRides Letterhead and Envelopes
Role: Art Direction, Design, Branding, Strategy
Description: RelayRides wanted to carry over the branding established with their first ad campaign to all of their marketing collateral. They wanted to make owners who signed up their cars for carsharing feel special by creating a unique owner's kit to hold all important information along with marketing materials to market their car.
