GIANT CAMPUS:
Project: Program Catalog Mailer
Role: Art Direction, Design, Branding, Strategy
Description: This was a fold down printed mailer that was sent out to parents to promote the Giant Campus summer camps. The mailer needed to appeal to both parents and kids. I used bright colors from the palette I created for Giant Campus and bold inspirational graphics in a fun collage style to communicate Giant Campus’ mission – creating fun and compelling learning experiences for digital media excellence.
Project: Program Catalog Mailer
Role: Art Direction, Design, Branding, Strategy
Description: This was a fold down printed mailer that was sent out to parents to promote the Giant Campus summer camps. The mailer needed to appeal to both parents and kids. I used bright colors from the palette I created for Giant Campus and bold inspirational graphics in a fun collage style to communicate Giant Campus’ mission – creating fun and compelling learning experiences for digital media excellence.
GIANT CAMPUS:
Project: Styleguide
Role: Art Direction, Design, Branding, Strategy
Description: I was hired by Giant Campus to overhaul all of their marketing communications to better translate the value of Giant Campus programs and products to their customers visually. I created a new Giant Campus style guide as I established the new look and feel across all marketing mediums. I then ensured consistent design and branding moving forward.
GIANT CAMPUS:
Project: Camp Posters and T-shirts
Role: Art Direction, Design, Branding, Strategy
Description: The classrooms where the summer camps occurred needed to be branded as Giant Campus classrooms. Using the filmmaker, gamer, and photographer personas created for the "I'd Rather Be" campaign and seen in the program mailer, I created simple, eye-catching posters that could work together in the classrooms. I also designed a t-shirt to be given out at camp that continued to carry out the "Id Rather Be" campaign theme.
